Save what you love. Share a wishlist.

Keep gift ideas from different shops in one place. Share a list with your people, and make it easier for them to give something you will love.
Free to use. Build your wishlist in the app. Share it on the web.
Alex's birthday wishlist Fictional example, not a live list.
  • Over-ear headphones

    Quantity: 1

    Black, with cushioned ear cups.

    Added from audio.example
  • Reserved
    23h
    Milk and Honey

    Quantity: 1

    Poetry by Rupi Kaur, paperback.

    Added from books.example
Alex's Christmas wishlist Fictional example, not a live list.
  • A cosy knitted throw

    Quantity: 1

    A neutral shade for winter evenings.

    Added from home.example
  • Reserved
    23h
    A potted succulent

    Quantity: 1

    For the sunny spot by the window.

    Added from plants.example

A wishlist for every occasion.

For the big milestones and the things you simply want to remember.

Birthday wishlists

Gift ideas from any shop, with the details that matter.

Christmas wishlists

One link to share with family and friends.

Wedding wishlists

Gifts for your home and your life together.

Baby wishlists

Useful ideas for your new arrival.

Everyday wishlists

Keep your next find somewhere you can find it.

A good idea. A shared list. A great gift.

Save it in the app.

Browse different websites with Ellie Browser and save what catches your eye. Add the size, colour and details that make it yours.

Share it your way.

Send a public wishlist link, add a password for a chosen few or keep a list private. You decide who sees your wishes.

Keep the surprise.

Givers can reserve a gift for 24 hours or mark it purchased, without an account. Gift activity stays out of your usual owner view.

Shopping for someone?

Find their public wishlist and choose something they actually want. You do not need an account to reserve a gift.

Your next great gift starts with a wish.

Build your list in the EllieWish app. Your friends can open it on the website, choose a gift and buy directly from the shop.
See what is available and what is next

Development roadmap

What you can do with EllieWish, and the ideas we are exploring next.
No fixed dates for now. Future plans may evolve as EllieWish grows.
  1. A home for your wishes.

    Built

    Create and organise wishlists, browse websites in the app and save things you love, with notes, quantities and pre-loved preferences.

  2. A little inspiration to share.

    Built

    Keep lists private, make them public or protect them with a password. Share a wishlist link and find public lists on the website.

  3. Keep the surprise.

    Built

    Givers can reserve a gift or mark it purchased on shared wishlists, with just a name. Gift activity stays separate from the owner's view, and signing up to save favourite wishlists is optional.

  4. More ways to find the right gift.

    Future plans

    We'd love to add price comparisons from approved retailers and helpful notifications. Live retailer price comparisons aren't available yet.

  5. A little less in fees.

    Future plans

    We'd like to introduce buying and selling with low fees, helping lovely things find a new home. This is a future idea, not available yet.